Let’s be honest, when most people hear “virtual assistant,” they imagine someone who manages emails, sets meetings, and maybe updates spreadsheets.
But today’s business landscape demands more than that.
Brands don’t just need help, they need a partner who can think creatively, work independently, and execute tasks that actually move the needle in marketing and design. That’s where a Creative Virtual Assistant (Creative VA) comes in.
And yet, most brands are still hiring the wrong way.
The Problem: They Hire Task-Takers, Not Thinkers
Most business owners hire VAs thinking they’ll magically lighten the load. But without the right systems, guidance, or creative input, they end up with someone who needs to be micromanaged; that’s more stress, not less.
What they really need is someone who can:
- Strategize content
- Design brand visuals that convert
- Write captions, blog posts, or scripts
- Edit videos and schedule social posts
The Solution: A Creative VA Who Gets It
When you hire a Creative VA (like me), you’re not just getting an assistant; you’re getting a remote team player who:
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- Understands how branding, marketing, and content work together
- Is proactive and process-oriented
- Can create everything from Instagram posts to landing pages, video explainers, and more
- Can think like a strategist and move like a creative
And It’s Not Just Me, The Data Backs It
If you’re still hiring generalist VAs without creative or marketing know-how, you’re likely leaving serious growth on the table. Here’s what the latest data says:
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- In 2024, website, blog, and SEO efforts were the top ROI-driving channels for B2B brands; for B2C brands, email marketing, paid social, and content marketing ranked highest.
- Email marketing converts at an average of 2.8% for B2C and 2.4% for B2B, outperforming most other channels.
- Nearly two-thirds of marketers say their landing page conversion rates are under 10%, which means high-converting creatives are more valuable than ever.
- 63% of consumers prefer to find information about brands via mobile search, making mobile-optimized content and creative visuals a must.
- Short-form video and image content currently deliver the highest content ROI at 21% and 19% respectively.
Bottom Line: Hire Someone Who Moves the Needle
You don’t just need a helper, you need someone who understands the big picture and can create content that clicks, converts, and communicates.
I’m not here to fill space in your team; I’m here to build with you.
Let’s make your brand look good, sound sharp, and feel human across every touchpoint.
📩 Ready to team up? Let’s chat: connect@thirdybaudin.me or see more of my work at thirdybaudin.me
